Resume
Experience
Jan 2021 – Present
Twilio
|
Staff Product Designer
Owned the UX for Twilio’s Comms Onboarding, designing features that improved the trial-to-paid journey and boosted upgrade conversion by 18%.
Designed Twilio’s first self-serve Traffic Optimization Engine, allowing messaging API users to buy higher message volumes—enhancing user control and reducing support costs.
Led research, usability testing, and design for Twilio’s next-gen porting experience.
Improved global phone number UX through region-specific research and data analysis.
Jan 2020 – Dec 2020
Hearsay Systems
|
Product Design Manager
Managed and grew a team of 3 designers; built a company-wide Design System.
Led remote design sprint; delivered H2 roadmap aligned to company goals.
Boosted mobile message flow conversions by 45% (iOS) and 56% (Android).
Jun 2018 – Dec 2019
Hearsay Systems
|
Senior UX Designer
Owned UX for text/voice product (Relate); raised NPS by 22 points.
Launched key features across web and mobile, including “Broadcasts.”
Co-led team through leadership change, achieving 98% of 2019 goals.
Feb 2015 – Jun 2018
YesVideo
|
UXUI Designer
Designed award-winning Studio app experience; built full UI pattern library.
Created branding, UI, and customer-facing designs for Keepsakes product line.
Skills
Education
2012 - 2014
University of Cincinnati
Masters in Design
2007 – 2011
American University of Sharjah
BSc. Visual Communication Design
Resume
Experience
Jan 2021 – Present
Twilio
|
Staff Product Designer
Owned the UX for Twilio’s Comms Onboarding, designing features that improved the trial-to-paid journey and boosted upgrade conversion by 18%.
Designed Twilio’s first self-serve Traffic Optimization Engine, allowing messaging API users to buy higher message volumes—enhancing user control and reducing support costs.
Led research, usability testing, and design for Twilio’s next-gen porting experience.
Improved global phone number UX through region-specific research and data analysis.
Jan 2020 – Dec 2020
Hearsay Systems
|
Product Design Manager
Managed and grew a team of 3 designers; built a company-wide Design System.
Led remote design sprint; delivered H2 roadmap aligned to company goals.
Boosted mobile message flow conversions by 45% (iOS) and 56% (Android).
Jun 2018 – Dec 2019
Hearsay Systems
|
Senior UX Designer
Owned UX for text/voice product (Relate); raised NPS by 22 points.
Launched key features across web and mobile, including “Broadcasts.”
Co-led team through leadership change, achieving 98% of 2019 goals.
Feb 2015 – Jun 2018
YesVideo
|
UXUI Designer
Designed award-winning Studio app experience; built full UI pattern library.
Created branding, UI, and customer-facing designs for Keepsakes product line.
Skills
Education
2012 - 2014
University of Cincinnati
Masters in Design
2007 – 2011
American University of Sharjah
BSc. Visual Communication Design